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We built this because we needed it.

A few years ago we were both patients. Different injuries, different countries, the same experience the moment we left the clinic.

Uvaise: After a shoulder injury, I was given exercises to do at home. Everything seemed clear during my session, but once I was on my own I was not sure if I was doing them correctly. That uncertainty turned into frustration and eventually I stopped. Because recovery without feedback does not feel like recovery. The shoulder never fully healed. A surgeon has since recommended an operation I have not taken yet. The kind of outcome that never shows up in a physiotherapy bill but lands somewhere else in the system.

Selma: After a serious knee injury, I spent months in physiotherapy trying to regain mobility. Between appointments I often felt lost, struggling to remember the exercises, wondering if I was doing them right, and finding it hard to stay motivated throughout my recovery.

Despite our different injuries we faced the same questions. Am I doing this correctly? Am I making progress? Am I recovering the way I should?

Research confirms this is not just our experience. 50 to 70% of patients poorly follow their home exercise programme. References1. Picha KJ, Valier AS, Heebner NR et al. Physical Therapists' Assessment of Patient Self-Efficacy for Home Exercise Programs. Int J Sports Phys Ther. 2021. DOI: 10.26603/001c.189572. Bassett S. Measuring Patient Adherence to Physiotherapy. J Nov Physiother. 2012. DOI: 10.4172/2165-7025.1000e1243. Argent R, Daly A, Caulfield B. Patient Involvement With Home-Based Exercise Programs: Can Connected Health Interventions Influence Adherence? JMIR Mhealth Uhealth. 2018. DOI: 10.2196/mhealth.8518

When we finally compared notes we realised we had lived the same gap from two different angles. That conversation became move90.

Uvaise Nazir and Dr. Selma Yagoub

Founders, move90

Founders who lived the problem

Uvaise Nazir

Uvaise Nazir

Founder

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Dr. Selma Yagoub

Dr. Selma Yagoub

Co-founder

LinkedIn

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